Daylight, indoors. The vertical elements sit either side of your face rather than above it, so you get the flat, even light of an open window instead of a shadow under the brow.
A room can be perfectly lit and still feel flat.
LUCID was shaped around that thought. Instead of treating the mirror as a fixture, we treated it as a canvas — a surface where reflection, warmth and material sit together the way they do in a well-composed painting. The glass doesn't just bounce light back. It softens it, carries it, lets it settle the way golden hour settles across a wall.